Lomography: My Journey In Rediscovering Film
May 9, 2012
The first time I walked into a Lomography store was for a party – the night featured an Italian theme to launch a product called the La Sardina, which I discovered was a funny little camera shaped like a can of sardines. When I entered the space, I couldn’t help but notice a large table in the middle of the room covered in candy-colored cameras laid out buffet-style, beckoning me to pick one up and ask, “What are these?” Party guests and store workers swirled around me taking snaps with cameras of all shapes and sizes but you couldn’t see the digital image instantly on the back, no, this was film. Film? Do people really use that anymore?